A simple insight into motion graphics
Motion graphics is a form of animation that is applied to static graphics that give the illusion of movement adding a whole new dimension to the design. You can find motion graphics almost everywhere you look and it is something that is becoming evermore popular with businesses to enhance their brands or products.
To create a motion graphic here at JNPcreative we use a piece of software called after effects which is part of the Adobe suite. It is an extremely powerful tool with a host of functions to give you everything from simple animated transitions to complex visual effects.
The great thing about motion graphics is that you can really add flair and creative extravagance to a design in simple or complex ways to get the desired effect you want. One of the more common uses for motion graphics can be seen in explainer videos, usually accompanied by a voice over or music it really allows the message the director is trying to get across to his/her audience to be enhanced visually.
Why do you need motion graphics?
The simple answer to this is to engage your customers, it allows you to tell a story in compelling ways for when you need your brand or product to stand out in a potentially cluttered and crowded market. Video is continuing to be increasingly popular with audiences as it allows them to quickly understand and digest the subject matter in hand, which is essential for ensuring your marketing is successful.
Digital Marketing is one of, if not the most important marketing tool in this day and age, so when you create motion graphics for web platforms such as social media, you can be sure that your message will be received well, obviously this all depends on the execution of the video and the content within it but even the most basic of motion graphics can greatly increase your chances of getting better response rates from your targeted audiences.
Visit our gallery to see some examples of motion graphics we’ve produced for clients in the past and if you like what you see get in touch to get your own motion graphic asset(s) created.